Attract or Repel
Seven Keys to Magnetize Your Company and Build the Culture of Your Dreams
By Walt Brown – Published by Benbella Books
Attract or Repel is the ultimate guidebook to the BITE7 Framework. In it, Walt brings your favorite 20,000 foot theories down to the ground for practical application. In particular, he digs into four very popular schools of thought on Organizational Health: Brene Brown’s Courage, Patrick Lencioni and Don Clifton’s Trust, Gallup’s Engagement, and Google’s Psychological Safety. He breaks them down and weaves them together into Seven Simple Questions you use to survey your people and then shows you how to take action, bringing them to your organization through the tools of your BOS, like EOS®, Scaling Up, Pinnacle etc.
What is an Organization with patience, courage, trust, engagement?
LET’S START WITH WHAT IT IS NOT.
It is not about Putting up With jerks
Patience builds the courage and wisdom needed to attract people who are bought in and engaged. No owner starts out dreaming to surround themselves with jerks.
It is not about slowness
Patience requires slowing down in order to focus, reflect, prioritize but it allows for smarter responses faster.
It is Not about Avoidance
Patience does not look for ways to go around things. It goes through them. It allows leaders to make tough calls, not avoid them.
Why Read Attract or Repel?
WITH BITE™ COMES CONSISTENCY, WITH CONSISTENCY COMES STAMINA, AND WITH STAMINA COMES INCREDIBLE REPEATABLE RESULTS.
Attract or Repel holds the 7 keys to unlocking the power inside your company and your Organizational Operating System (OOS). Weather it is Rockefeller Habits, Scaling Up, Holacracy, The Advantage, 4DX, Traction, EOS®, or a self-developed system. It will answer why does EOS work? Why does Traction work? Why does Scaling Up work? and how does EOS work? how does Traction work, and how does Scaling Up work etc. etc.?
Attract or Repel and the 7 Critical Needs will make your operating system come alive for your employees.
Often, from your employees perspective, your OOS installation is seen as something you are doing to them as opposed to something you are doing for them. With Attract or Repel’s message and promise you will be able to let them see for themselves that your investment into EOS or any OOS is something you are doing for them.
Your employees will be able to tune into their favorite channel WIIFM – What’s In It For Me – and see this is something you are doing For them!
The 7 Critical Needs are the bedrock of a promise you are making and planning to keep through your OOS. You are saying to your people:
“Everyone, I am making a promise to you, from now on I promise to surround you with others who can answer yes to these 7 things, they will be saying yes I Belong, and yes, I Believe, Yes I am Accountable and Yes I understand and embrace how I am Measured, and I am active in productive debate for the greater good, I am Heard, and I assume an adult approach to my own Development, and I understand what balance means at our organization, I am Balanced.”
When you can make and then keep this promise, you are going to create a Courageous, Patient Organization, an organization where everyone who is part of it wants to be. It is how you attract, engage and retain your great people.
If your are asking yourself the following questions?
Do I know how I will attract, engage, empower, and retain the worker of the future—our fresh workforce?
Do I know how I am going to dominate my competitors before, during, and
after the next economic opportunity, i.e. a downturn?
Do I know how to address the scourge of instant competitor imitation?
Do I know how strong my organization is?
Do I know how to measure the strength of the culture in my organization?
Do I really know we are a “Best Place to Work” organization? Or did we just win the empty beauty contest?
Do you ask yourself, “How do we measure success to the above questions?”
The key to lasting success in today’s rapidly changing business landscape is in knowing the answers and Walt wrote this book to help you discover yours.
Ready to make your OOS investment in EOS, Traction, 4DX, Holacracy, or Scaling Up make an impact, really pay off? Then good, read the book and feel free to reach out to Walt with any questions.
Please, do NOT order this book if…
- You don’t believe in maximizing your opportunity by surrounding yourself with great teammates who buy in to your culture.
- You are all talk and no action.
- You are happy with the status quo.
- You don’t want to be a champion.
- You are a manager and not a leader.
- You believe that business does not positively impact the greater good.
- You don’t smile and laugh at work.
- You don’t agree that, at root, every problem is linked to a people problem.
- You can’t say: “I don’t know what I don’t know.”
- You can’t laugh at yourself, please, please don’t read this book.
- You can not buy into “Culture eats execution for breakfast.”
Still reading? Good. Let’s change the world together.
YOUR AUTHOR: 200+ Organizations, 2,000+ Days, 15,000+ hours
A SEASONED ORGANIZATIONAL STRATEGIST: WALT BROWN IS NOT PRACTICING ON YOU.
“Seasoned multi-company entrepreneur” is one label that has been used to describe Walt over the years.
Many folks refer to Walt as an entrepreneur, but he insists this is much too generous: “I don’t consider myself an entrepreneur. I consider myself someone who is good at seeing existing patterns and pulling them together in logical ways that people are willing to pay for, then I build teams to serve the pattern.”
Walt believes that, like a waterwheel (powerful, patient, and versatile), a good Organizational Operating System (OOS) captures the source of an organization’s energy and direction, (humans) and then focuses that energy powering your organization. Walt’s Seven Questions and the tools of your OOS are the buckets on that wheel, the fins on the turbine. If you can keep filling those buckets by aligning everyone to yes on the Seven Questions with your OOS, you will harness incredible energy.
Walt is seven for seven when it comes to launching and growing new companies. During the last decade, he has helped transform the culture of more than one hundred fifty organizations across the country as an Implementer of an OOS known as the Entrepreneurial Operating System®. It is his greatest pleasure to work with his clients as they think, plan, execute, observe, adjust, and reflect as they master the skills necessary to permanently enjoy the fruits of a Patient Organization.
One trait that sets Walt’s career apart from others is extreme seasonality. When one is in a seasonal business, two good, bad, and ugly things come with it: 1) The bad and ugly of a seasonal business are extreme cash-flow issues. 2) The good is the off-season when you have time to think, plan, consider a serious change in approach, and then test your execution next season. Walt was cursed but mostly blessed with seasonality, it provided him a unique number of strategic planning reps that honed his understanding of strategic thinking and patience. The built-in patience of those cycles shaped Walt’s business philosophy and his approach to team coaching, which puts patience front and center.
So you can get a sense of his experience, combined, Walt’s 50 largest business clients have 8711 employees, with average sales per employee of $245,786, their average size is $45.5 Million in revenue per year and combined they are doing over $2.2 Billion in sales. Since being becoming Certified Patient Organizations, their employee engagement has consistently risen, employee tenure has increased, and they have doubled their bottom lines and doubled their net free cash flow. Plus they are enjoying life with more freedom. He is typically working with 30 clients across 150 days in a year.